Disclaimer: I received a travel and hotel stipend and swag from The Running Event as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to review find and write race reviews! No further compensation was given and as always, all opinions are my own. If something was given for review purposes, it will be disclosed.
The Running Event is a huge convention for the running industry. Brands and those involved with anything running related, from nutrition to medals to recovery to gear (just to name a few) converge in Austin, Texas for this week-long show. Closed to the general public, this is a chance for vendors to explore new products and prototypes, hear from innovators and inventors, and connect with others in the field.
Besides new products and prototypes, there was something else that was brand new to The Running Event this year was… ME. The coordinators of The Running Event partnered with BibRave to bring 20 bloggers/social media influencers into the exhibition hall for TRE Influencer Day. I was lucky enough to be chosen to explore The Running Event and it was beyond awesome.
The BibRave Pros were split into two groups of 10 with official Team BibRave tour guides, Andy and Steph. We were on a tight schedule with plans to visit 10 booths within a two and a half hour span throughout The Running Event. The (Vooray) swag bags we received at the Welcome Reception had goodies and gear from Addaday, Altra, Arcanum, Handful, Vuori, CEP, Incrediwear, Zwift, Brooks, and Nuun. These are the brand we visited on the expo floor.
It was a great opportunity to learn more about their products, designs, and visions for each brand. Hearing the passion and excitement from each of the brands presenters made us understand the vision and thought process behind the products.
Throughout the month of December I’ll be putting these products to the test and sharing my own thoughts and opinions about them. But for now, here’s a small peek on the extremely cool morning at The Running Event.
Cannabidiol (CBD) is not something I knew a lot about prior to TRE. The buzz regarding it has been great so I was interested in learning more about its benefits and how it can be used during workout and recovery.
At TRE we met Lindsay of Arcanum. We learned her personal story about her autoimmune disease and how activated hemp assisted in her recovery. CBD oil can be used pre and post workouts, aids with sleep, and even helps to combat anxiety. I was interested to learn that she uses the Sarco Breeze as moisturizer on her face to help with redness and acne.
Arcanum means mystery within and in this case, it’s the activated hemp. But don’t worry, I won’t be keeping my thoughts a mystery regarding Arcanum. I’ll be sharing my thoughts on the Arcanum Sarco Breeze, Sarcho Freeze, and The Quill in the upcoming weeks.
As with anything in this world, there are wants versus needs. For me, a good bra is a need. I have a generous “handful” and it was great to hear from the ladies of Handful bras and apparel. One of their original goals was to make a sports bra NOT have the dreaded uni-boob. Well, they have succeeded!
From there they’ve added more to their line, including this Flippin’ Awesome Tank which they demonstrated at TRE.
Along with the Y-back bra, the lady BRPs also received leggings from them in our swag bag. While we visited their booth they also gave us each a sweet Handful hat, which I’ve been wearing non-stop since I got home.
California founded company, Vuori was founded with the goal of making technical clothing for workouts that would transition to casual wear. The brand started with men’s clothes; however women began to gravitate toward wearing them and they saw the want for it, they expanded to include a women’s line too.
We were encouraged to feel the materials and check out their clothes. Incredibly soft and modern/stylish. I have my eye on the Halo pullover.
I always find it interesting to ask what the brand name derived from because I think it says a lot about the vision of the brand. In this case, Vuori means mountain!
Hooray for Vooray! These gear bags had me at hello. The goal of Vooray is to offer great bags and a price point under $100.
The folks at Vooray were very receptive to ideas, asking for input and opinions on the spot which was awesome. I especially like the bag above has a ventilated shoe pocket for stinky shoes after a workout.
Our swag bag was the Vooray ACE Backpack (you can see many of us wearing it in top picture) and they also gifted us the Active Fanny Pack while we were there. I know that both will get a lot of great use!
Next stop on our tour was to Addaday, which many associate with their massage rollers and therapy tools.
However, the first thing we learned about was their new full leaf runner’s tea! The importance of keep the leaves full, not crushed, is that to preserves nutrients. We were able to sample the tea and also get packets to try at home, which I’ll share more about in my upcoming review.
In our swag bag we received a muscle roller, which particularly rocks because my hamstrings have been tight lately. The Addaday booth also had a sweet set up with chair and foot massagers. I think we would have been perfectly content hanging out there all day!
Alas, there was more to see and do at The Running Event so we were on to the next!
While some of the products and brands we were introduced to were ones I’d not been aware of previous, I’m not new to Nuun. It’s always been a tried and true for me and I usually grab a tube when I visit my local running store. I was looking forward to trying the samples but I didn’t really think I’d be hearing things I didn’t already know.
Boy, was I surprised!
Just as a quick example: I learned about the different types of Nuun (caffeinated has the colored cap, while non-caffeinated caps are write) and the Immunity boost (which I’d heard about from Ash’s review but hadn’t yet tried myself). Obviously I’ll be sharing a lot more information once I’ve tried them all in my upcoming review. Also, at their suggestion, I’m planning on trying Nuun warm and maybe even a Nuuntini. Fancy!
Incrediwear is another new to me product that I’m really excited to use during my workouts. It always says something when you hear directly from an athlete that has had great success with products. World class sprinter, Manteo Mitchell, shared his story of breaking his leg during the 4x400m relay at the 2012 London Olympics. Despite the break halfway through his lap, he finished the race and helped his team get a second place victory!
Afterward Manteo was looking for something that would aid in his recovery. Incrediwear has done that for him and he’s passionate about their products. It was great to hear him speak about the brand.
While I don’t currently have any injuries, I’m looking forward to using Incrediwear products during my training and recovery. I’ve already checked out the Sport Socks during a recent run and they were great!
CEP Compression was next and while I’ve worn compression socks before, I really had no idea about how and why they worked. The pressure from the compression accelerates the removal of metabolic waste as well has assists in keeping you stable while running in addition to reducing swelling.
The products are made in Germany by Medi. Medi is the brand that make compression for medical purposes while CEP is their athletic branch.
We received compression socks and Merino wool socks to try during training/recovery and I’m looking forward to trying them. In the past I’ve always fought to get compression socks on however I learned a little trick called the toe pocket so I’ll be trying that with CEP Compression!
The next stop on our TRE tour was at Altra. I’ll admit, this is a brand that I didn’t know too much about prior to visiting their booth. I think that the idea of zero drop shoes was always something that made me nervous, mainly because I didn’t know what it was or how it would pertain to me.
I was also very interested to learn about the Fit4Her technology which caters specifically to the female foot. We were able to see a number of different shoe styles as well as see a few of the new colors coming out in 2019.
Compared to what I usually wear they are super lightweight. I got a pair of Escalante 1.5 (Silver) to try and I’ll keep you posted on my thoughts when I hit the road.
Our final destination on the official BibRave/TRE tour took us across the expo floor to the Brooks booth. I’m well-versed with Brooks apparel but I’ve never run in their shoes before last week!
I’ve considered getting Brooks shoes in the past but have always wound up sticking with the shoes I’m currently in for fear of change. However, I was given a pair of Brooks Ghost 11 at TRE (some of the other ladies were given the Adrenaline GTS 19).
I’ve been wearing the Ghosts for my runs and training sessions since then and they’ve been working really well for me. More thoughts on those and the LSD jacket coming soon!
We learned about Zwift the day prior at the Zwift Welcome Reception so we didn’t spend time with them at their booth however I did get the chance to wave as we passed by at the expo. We had a bit of time after our TRE tour to stop look around and stop at a few booths along the way. Unfortunately, Kim and I had to get back to our hotel to check out so we didn’t get to stay too long but it was fun to swing by StuntPuppy, PROHairTie, Untapped, MUD, and Boco Gear.
What stood out to me the most at each brand we visited was their intense excitement and love for their products. The passion for their products stand out and it’s clear that this is how they get better and evolve each step of the way.
Before we said goodbye to our group, we had to take the obligatory group selfie!
Thanks BibRave and TRE for the amazing experience! Let’s do it again in 2019!
Want to read more about The Running Event? Check out the BibRave Pros blogs: